Signing gaming influencers to brands isn’t all that different from signing esports athletes to orgs, the team behind AFK Creators discovered.
The talent management and influencer marketing agency has been focused on esports and gaming since 2018, and has recently applied its expertise to esports athlete representation with the newly launched AFK Pros.
Esports Insider spoke with Alexander Davis, Head of Esports & Strategy at AFK Pros, to learn why the influencer marketing space translates so well to managing player contracts.
AFK Creators had already been working with select players via brand partnerships, and began representing esports pros during org contract negotiations.