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Adidas Uses Data-Driven Modeling Of James Harden’s Feet For His New Shoe

Adidas recently unveiled its innovative Harden Vol 2 sneakers — the latest installment of Houston Rockets superstar James Harden’s line — using advanced generative software to reinforce the show according to his own patterns of footwork and direction changes.

This shoe is adidas’ first basketball sneaker with Forgefiber and full-length Boost foam. The Forgefiber relies on yarn coated with TPU (Thermoplastic polyurethane) “to reinforce Harden’s signature jab step, step-back and Eurostep,” according to the press release.

“It’s tailored to my game and quick change of direction,” Harden said. “Being different in the sense of my movements – the step-backs and Eurosteps and quick crossovers – you got to have a shoe that’s designed to move whenever you move .