Acer, a company traditionally known for computer production, has branched out in a unique bid to capture the minds of cyclists. Xplova, a company situated in the cycling niche, produces hardware and software that allows cyclists to track their activity through GPS technology.
Acer CEO, Jason Chen, announced last week that Acer had purchased the company and has begun to develop a brand of software that will bring both company’s strengths to the forefront.
“Acer will integrate Xplova’s hardware, cloud computing platform, community service capabilities and industry knowhow to help expand its reach further into the sports industry,” according to an Acer press release.