The modern media landscape continues to shift from linear to digital. Many broadcast journalists who spent the majority of their careers communicating through television have migrated to streaming verticals, where audiences are younger and increasingly receptive to shorter forms of content.
But for Aaron West, the internet is the only storytelling platform he’s ever used. West, 32, is the co-host of Fox Sports’ FIFA Women’s World Cup Now show that will stream live on Twitter. He’ll be hosting the show alongside Karina LeBlanc, a goalkeeper who represented Canada at five different World Cups.
“I’ve never actually done linear TV, so the only thing I know is digital,” West said last week at Fox’s World Cup send-off event in Manhattan.