For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want to remain future-proof by reaching a younger demographic via competitive gaming.
Over the last 12 months in particular, there have been a variety of non-endemic apparel firms partnering with esports orgs to create a name in this new market, or indeed to expand existing offerings. There are also many smaller companies that are esports and gaming-first, that are growing along with the industry.
To keep track of it all, ESI has compiled a guide of apparel and fashion brands in esports, to help you navigate the ever-growing collection of partners.