888sport has capitalized on the unprecedented success of Pokémon Go and launched a betting game to “catch” soccer bets around stadiums in the U.K.
The game is known as Free Bet Hunt, and it lives up to its name by letting gamblers hunt for free sports bets. It combines certain features of geo-technology and augmented reality (AR) inspired by Pokémon Go for finding free bets. The use of AR in sports is not a new concept. But this game sets itself apart as being the only one in the market to let bettors and fans track down bets in an interactive way.