It’s no surprise that athletes can make a killing off of endorsements. Making money for the athlete you represent — and therefore for yourself — is one of the primary concerns of a good sports agent.
However, it definitely shouldn’t be all a sports agent is interested in.
Not all endorsements are created equal. How much money is involved is only part of the equation that needs to be considered when you’re trying to guide your athlete toward the right products, companies, and services to build him or her a bigger paycheck and brand.
Guide Your Athlete to the Right Endorsement
From weighing values to remembering to thinking locally, here are five ways a sports agent can more effectively guide an athlete toward the right endorsements.