I’ve been writing and tweeting about the intersection of sports and social media for more than five years. My day job brings me alongside the sports industry often — but never as close as the inaugural American Family Insurance Championship — a PGA TOUR Champions event held June 24-26 in Madison. Wis.
When my company announced the tournament dates more than a year ago, I quickly raised my hand to lead social media activities. This was a chance to pursue a dream — something my employer knows a little about.*
To do this, I had to step outside the comforts of my little blog and put my experience covering the sports and social media (#SMSports) world into practice.