NEW YORK — It edged onto the North American scene a few years ago with a wealth of data technologies and a history in sports betting. Since then, Sportradar has doubled down on the U.S., growing the country into its largest geographic market, while expanding its tentacles to the major leagues.
In its most comprehensive deal to date, Sportradar will become the official data collector and distributor of the NBA this season, helping the league better manage data generated by teams to optimize player performance and enhance the fan experience.
Sportradar has positioned itself as one of the most important technology companies in the sports industry at a time when the digitization of sports is accelerating.