According to Brad Keselowski, 3D printing has already made a competitive difference in NASCAR. “I would say that the team that won the championship last year won the championship because of their manufacturing prowess, which included additive technology,” he says. And Keselowski knows NASCAR: he drives Team Penske’s No. 2 Ford, and won the 2012 Sprint Cup Series.
Keselowski began learning about additive manufacturing a year ago on the recommendation of a friend, and was impressed be what he discovered. He believes there’s a disconnect between the technology’s transformative power to reinvent manufacturing and the amount of attention being paid to the industry.