As sports leagues and broadcasters adapt to the changing consumption habits of consumers, more than a quarter of sports fans are now streaming sports to their mobile devices, according to new search and YouTube data from Google.
According to Google’s Sports Viewing Survey, which polled 1,520 adults in December that were between the ages of 18 and 54 and identified as sports fans, 30 percent said they have live streamed sporting events to their smartphones or tablets.
What’s more, 80 percent of respondents said they’ve juggle multiple screens while consuming sports, including messaging other fans, searching for player stats or live scores on their mobile devices or computers, while simultaneously watching the game on television.