The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the correct message, whether it be a picture, a gesture, or a video. When your company is spending that kind of money for half a minute, you want to get all three of them right.
This year’s Super Bowl was full of memorable moments.