With so many other forms of entertainment competing for fans’ attention these days, teams need to offer more than just bobbleheads and dollar dog nights to boost sales of tickets and merchandise.
Sports marketers and operations directors recognize they must offer fans unique, personalized experiences to entice them to come back. Here are three strategies marketers are using to boost ticket sales and promote loyalty throughout the year, regardless of their team’s standing.
1. Using Data to Boost Sales
While the Milwaukee Brewers would love a World Series win as much as any other team, they rely on data analytics to keep their most loyal fans coming back year after year.