On the heels of winning six medals at the 2016 Summer Games in Rio, 28-time medalist Michael Phelps signed his first post-Olympics brand collaboration with technology company, Intel Corporation.
The fully integrated marketing campaign will kick off Mon., Oct. 17 with a mix of content on Intel-owned websites and social platforms in addition to paid digital promotion. The campaign will center around two new :30 commercials with Phelps and “The Big Bang Theory” star, Jim Parsons. It will be the first time Parsons is paired with another celebrity in an Intel advertisement. The brand did not comment on deal specifics.