A first-of-its-kind 24/7 multi-platform sports network around live and original programming is officially hitting the airwaves later this summer.
Stadium, which is a joint venture from Sinclair Broadcast Group (American Sports Network), Silver Chalice (Campus Insiders) and 120 Sports, was unveiled at Twitter’s Digital Content NewFronts presentation as part of the social platform’s new live streaming initiatives. This week in Chicago, the companies provided more context around Stadium, which will include studio programming, classic games and on-demand highlights along with live collegiate events thanks to Campus Insiders, all distributed across linear courtesy of Sinclair. Additionally, the 24/7 platform will appear live on Twitter as well.