Ernie Els knows golf.
He has won four major championships, is a former world No. 1 and is a member of the World Golf Hall of Fame.
In June, Els announced his investment and partnership with mobile golf technology startup 18Birdies. His reason for investing: to focus on the global engagement of golf, more particularly, to expand the game of golf around the world.
“Too often, players lose the joy of the game in the number on a scorecard,” Els said in a statement. “The 18Birdies team uses technology not only to improve game performance, but to inspire the mental approach to the game and ultimately help people enjoy their golf more.