North American esports organisation 100 Thieves has joined forces with American multinational conglomerate AT&T.
The multi-year deal will see AT&T become 100 Thieves’ official 5G and fibre innovations sponsor.
Alongside sponsoring the entire organisation, AT&T has also been confirmed as a presenting sponsor for 100 Thieves ‘ VALORANT roster. The partnership will see the two parties collaborate on a variety of content highlighting the capabilities of 5G and AT&T fibre.
Matthew “Nadeshot” Haag, Founder and CEO of 100 Thieves, spoke on the deal in a release: “AT&T has been elevating the culture of gaming and esports with some really unique and inclusive programmes, which is a perfect match for 100 Thieves.