North American esports organisation 100 Thieves has signed with LA-based entertainment and sports agency Creative Artists Agency (CAA).
The agency will focus on the expansion of 100 Thieves content and media interests into new areas with additional revenue streams including digital content, talent, film, television, and podcasts. In addition to fielding professional rosters in League of Legends, VALORANT, and Fortnite, 100 Thieves has a YouTube channel approaching 1 million subscribers and a bustling merchandise division with more than a dozen apparel drops.
The organisation founded by Matthew “Nadeshot” Haag in November 2017 has grown into one of the most popular brands in esports.