Social Media branding is no longer solely reserved for companies trying to sell product. These days, personal branding is equally important on social, especially for influencers. The social media-savvy athletes below effectively use their influence to help develop their personal brands. Here are the 10 ways (and 10 athletes) that these guys are killing it on social and in turn, building great personal brands.
1. Interacting with Fans – Greg Jennings
Last NFL season, Greg Jennings (@GregJennings) was on pace to get 500 career receptions. When he had 499 he hosted a Twitter contest for fans and friends to win a pair of his 500th reception game worn gloves by guessing how many yards his 500th reception would be.