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Sporting KC’s Matt Besler, Seth Sinovic have launched a new soccer lifestyle brand

Matt Besler and Seth Sinovic played their first soccer game together when they were in first grade. For more than a decade, they were teammates on a top youth club in the region. As professionals, they’ve won an MLS Cup with Sporting Kansas City, playing side by side on the back line. They’ve won three U.S. Open championships.

And now they’re venturing into an entirely new project together.

Business.

Besler and Sinovic are part of a four-person group that has launched States, an American soccer lifestyle brand based in their hometown of Kansas City.

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