Sporting Kansas City introduced its “All for the City” marketing campaign in a television spot that debuted Sunday on KCTV5 during the first half of Super Bowl 50. The spot also included a sneak peak of the club’s new secondary jersey for the 2016 season.
Featuring a voice narration from Kansas City rapper Tech N9ne, the television spot conveys the strong connection between Sporting Kansas City and its supporters throughout the metropolitan area.
"'All for the City’ represents our goal to bring championships to Kansas City, as well as the cultural expansion of our brand throughout the entire metro area,” Sporting KC Chief Marketing Officer Andy Tretiak said.