Major League Soccer (MLS), U.S. Soccer and Bleacher Report, today announced a multi-year agreement running through 2022. The deal, facilitated by Soccer United Marketing (SUM), unites Bleacher Report, a leading destination for young sports fans, with MLS and U.S. Soccer – two properties with the youngest fan bases in North America.
As part of the agreement, Bleacher Report – through its popular soccer-focused content vertical B/R Football – will develop premium soccer content and highlights, distributed directly to fans via its B/R app and industry-leading social channels. Content features will include top plays from MLS, U.S. Men’s National Team and U.