Major League Soccer today unveiled the newest iteration of its brand campaign, “Our Soccer,” highlighting the intersection of sports, culture and entertainment. The campaign features an anthem that expresses the unique experience of being an MLS fan and the growth of the soccer movement in North America. The most diverse sports league in the world, MLS places the spotlight on its star-studded, multi-cultural fan base by featuring multi-platinum Latin superstar Prince Royce.
The campaign was produced by Cornerstone and The FADER, MLS’ creative agency of record. Spots were directed by acclaimed filmmaker Clayton Vomero.
“The ‘Our Soccer’ campaign captures the unique spirit, confident attitude and diverse environment that embodies MLS,” said David Bruce, MLS VP/Brand and Integrated Marketing.