"Tyler has uniqueness. In a world and industry which is becoming more commercialised, over sanitised, robotic, structured and predictable, Tyler's greatest strength is the opposite to all of that."
That's quite the sell for Southampton's 19-year-old midfield star Tyler Dibling, especially given his basic Premier League career numbers amount to 25 appearances, 1540 minutes played, two goals and zero assists.
But that gushing description from one senior source at the club, speaking to BBC Sport anonymously, hints at an emerging talent interesting a host of top clubs and why there are some unsubstantiated reports of a £100m price tag on his head.