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Virgin Cruises plans to launch in early 2020

British billionaire Richard Branson's latest travel venture — Virgin Cruises — might soon be dropping anchor in South Florida.

Branson, founder of London-based Virgin Group, and Tom McAlpin, Virgin Cruises president and CEO, plan to reveal more details Tuesday about the new cruise line's "next exciting evolution" at a press conference in Miami.

The "major announcement" is scheduled for 11 a.m. at the Perez Art Museum Miami on Biscayne Boulevard in downtown Miami.

Before being tapped to lead Virgin Cruises, McAlpin was president and CEO of The World, Residences at Sea, based in Fort Lauderdale. He'd also served as president of Orlando area-based Disney Cruise Line.