In the information age, the arms race for sports betting information has mirrored the arms race of major football programs around facilities. Having the complete history of every college football team with their win-loss and against the spread records isn't a luxury anymore, it's as required as oak lockers with iPad docks & PlayStations are for big-time recruiting.
When I was fresh out of high school, I worked in a fine dining restaurant with a talented head chef that was much more into the game on the TV screen than the entree in the window. His oversized digital pager vibrated on all line changes and injuries during football season, and the quality of his food fell markedly if one of his plays had a starter blow an ACL in practice, but he was also a very sharp sports bettor.