Last month USF decided to introduce an entirely new brand for the university. It went over very badly.
The first problem was that there was nothing that needed fixing with the old academic logo. It’s the same kind of logo most universities have.
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:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/13284377/University_of_Florida_logo.jpg){kind=logo}
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/13284379/Miami.png)
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/13284385/ucfseal.jpg)
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/13284391/FSU.png)
Plus, the new colors are ugly, the bull logo is ugly, the font is ugly.