Fundraising is important, and a healthy Alumni Association is important, but not if you're going about it like this.
I want to talk about a phone number that I bet is familiar to a lot of you. A few weeks ago I got a phone call from 703-637-9245. It was hardly the first time I'd received a call from that number. I pay my bills on time, I don't have any fancy financial accounts, and I rarely get calls reminding me of appointments. In fact, most people don't have my home phone number. I knew it was a telemarketing call.