The big-business landscape of college football has never seemed more conflicted or distracting.
The approach of USF coach Alex Golesh remains basic, uncomplicated and pure.
He's going to outwork you.
"I've said it a million times, but there is no substitute for hard work and doing things the right way,'' said Golesh, in his first season with the Bulls after turning the SEC on its head as Tennessee's offensive coordinator. "You can always work harder than someone else. It's a choice. In recruiting, you can write one more letter, send one more text, make one more Face Time call, make the relationship even stronger.