Through it all — the eyebrow-raising quotes, the pointed tweets — Frank Martin was trying to make clear one particular point. If South Carolina men’s basketball fans were purchasing all these tickets, why weren’t they showing up to games?
You might remember some of this narrative from last season. The Gamecocks were playing the non-conference foes on their schedule in front of sparse Colonial Life Arena crowds, and Martin was noticing.
“It would be nice if our marketing department helped us to get people in seats,” Martin said after an announced 10,205 showed up for a win over Wyoming on Dec.