South Carolina will have a live in-game disc jockey at its home games at Williams-Brice Stadium in 2017.
South Carolina marketing director Eric Nichols told The State on Friday that the school was hiring a DJ to play both before and during the game this season.
“Our music wasn’t where it needed to be,” Nichols said. It just wasn’t resonating with any segment of the fan base. It needed a refresh. The new DJ will provide that refresh. Everyone’s pulling the same direction that recruiting is our No. 1 focus. With that being the direction, it’s a natural fit.