Credit the College of Charleston for recent innovation in its never-ending battle for revenue. Beer sales at Cougar baseball games represent outside-the-popcorn box thinking.
Before the first rounds of Bud Light Lime-A-Ritas were served at Patriots Point this weekend, school management was already placing advertisements on Twitch, a live-streaming video game website popular with high school kids. It’s the latest effort to attract more male students to the College Charleston, which has twice as many females in its 11,649 student body.
But the college that’s older than our nation should stop playing games and get serious if it really wants more guys on campus.