South Carolina head football coach Will Muschamp believes Gamecocks fans will see a more exciting product in their seven trips into Williams-Brice Stadium this fall. USC marketing director Eric Nichols believes they’ll hear a more exciting sound, too.
That’s thanks to the live disc jockey the school will hire and place in the stadium for pregame and in-game entertainment this season.
“Our music wasn’t where it needed to be. It just wasn’t resonating with any segment of the fan base. It needed a refresh. The new D.J. will provide that refresh,” Nichols, the school’s senior associate athletic director for marketing and branding, told The State.