South Carolina football coach Will Muschamp pointed out a common thread with many of the videos made by new athletic department staffer Justin King.
“Right now our attention span as human beings is very short,” Muschamp said. “You notice they're only 8 to 10 to 12 seconds.”
But in those short spurts is the transition of the Gamecocks’ social media efforts to a more modern stage. King, the department’s associate athletics director for new and creative media, and his staff create videos that show Gamecocks sports with a touch of grandeur and majesty.
This place is special.