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How ‘All Gas, No Brakes’ continues to define USC, and what it means to players

It started with a bold declaration in the wake of South Carolina football’s comeback win in the Outback Bowl in January.

Celebrating with his players, Will Muschamp predicted that USC would win a national championship. In doing so, he invoked the mantra “All Gas, No Brakes.”

Muschamp and South Carolina are not the first to use that phrase in sports — the Atlanta Falcons did so just a few years ago and are starting to bring it back, among others. But it caught fire with the Gamecock fanbase, becoming a rallying cry throughout the offseason as expectations for 2018 rose.