Legions of Gamecock basketball fans aren’t the only ones the University of South Carolina has thrust into the national basketball championship limelight.
Under Armour, one of the country’s major up-and-coming sports apparel companies, will have its debut in the men’s Final Four, starting Friday. The women, also sporting UA from head to toe, as do the men, made the Final Four in 2015 and this season.
The rest of the teams competing for the men’s NCAA national championship – Gonzaga, Oregon and North Carolina – all are sponsored by elite sports apparel manufacturer, Nike.
Taking Under Armour into the Final Four for both USC teams “is a pinnacle moment for the school and the brand,” Nick Carparelli, Under Armour college sports marketing director, said this week.