Basketball is undoubtably one of the biggest sports in the US and North America, easily rivalling other beloved sporting pastimes like Baseball, Football, and Hockey. More than the others though, Basketball has also become highly popular internationally, and in Europe it has even become one of the most followed sports.
With the world, and technology, rapidly changing though, so have certain trends in viewership. Now, with NCAA college basketball getting a lot more coverage than ever before, basketball fans are beginning to relinquish their long-standing loyalty to the NBA.