MOBILE, Ala. – The University of South Alabama announced Thursday a new partnership with Affinity Licensing to manage its trademark licensing program. USA becomes the fifth Sun Belt Conference school to sign with Affinity Licensing as they join App State, Arkansas State, Georgia State and Troy.
Affinity has a passion for growing brands and commitment to service and technology which attracted South Alabama to the licensing company.
As part of the agreement which takes effect July 1, Affinity Licensing will act as the exclusive agency to manage the University's consumer products licensing relationships with manufacturers and retailers.