Robin Jones - AFC Bournemouth/AFC Bournemouth via Getty Images
AFC Bournemouth announced Tuesday a "groundbreaking collaboration" with 2K for WWE 2K24.
"Partnering with WWE 2K is a fantastic opportunity for us to engage with our supporters in a new and innovative way," commercial director Rob Mitchell said. "This collaboration will combine the thrill of WWE 2K's gameplay, with the dynamic world of Premier League football."
The specifics of the partnership are unclear. The Premier League club said that "AFC Bournemouth-themed content will be available in the coming weeks."
For WWE, this represents another foray into mainstream sports.