It's unlikely anyone was cheering harder for the U.S. at this summer's Women's World Cup than Jeff Plush.
And with reason. As commissioner of the fledgling National Women's Soccer League, Plush's job was to get people to spend a few hours watching women play soccer.
That became a lot easier after July's tournament final, with the U.S. win over Japan drawing a record 26.7 million viewers, the largest U.S. audience for a televised soccer game of any kind. So now Plush is trying to convince a fraction of that audience to stick around for more than one game.