Well, that's the case for Chelsea fans at least, after it was revealed the club has put a trademark on the Chelsea name being on any item of clothing. That has meant the sound of the death knell ringing loud for any fans attending matches at Stamford Bridge and hoping to buy so-called friendship scarves; the Chelsea name can no longer be used on them.
Cue the celebrations. The phenomenon that has largely been derided by the masses is no more; fans can go back to revelling in the partisan culture that envelops football matches.