West Ham have announced a strategic partnership with blockchain-based fan engagement platform Socios.com, becoming are the first Premier League club to partner with Socios – joining the likes of European clubs Paris Saint-Germain and Juventus.
Inspired by the Socios club membership model in other European countries like Spain, Socios brands itself as a 'first-of-its-kind mobile app for football fans', where fans acquire the ability to vote – by buying, earning or hunting for Fan Tokens - on selected club decisions, earn club rewards and compete for once-in-a-lifetime experiences.
Socios.com will launch the 'Official Fan Token' for the London club, who will seek the input and opinion of fans by running exclusive polls on the mobile app, with the Fan Tokens offering the opportunity to vote and share their voice.