West Brom unveiled their kit for the 2015-16 Premier League season with little fanfare, and maybe that's for the better.
Actually, there's nothing "maybe" about it—their kit launch was, quite frankly, awful.
The strategy, in short, consisted of:
- Run video of Gareth McAuley being sent off when it should have been Craig Da.
- Show 10-second clip of players in the new kit.
- Roll credits.
On the bright side, the comments ripping the video are fantastic.
And if it was all part of some grandiose scheme to get people talking about West Brom—albeit, for all the wrong reasons—then well done.