Watford have agreed to expand their partnership with multicurrency betting firm Sportsbet.io, and they will now feature Bitcoin branding on the sleeves of their shirts.
The Hornets opted to replace FxPro with Sportsbet.io as their primary shirt sponsor, but have constantly been looking for ways to maximise their relationship.
Watford took to their official website to reveal the decision to include the Bitcoin logo on their sleeves, insisting that it has been done to help educate the wider public about the benefits of using the cryptocurrency.
To try and encourage fans to use Bitcoin, Watford confirmed that the sponsorship will be crowd-funded, meaning anyone who uses Bitcoin will be able to share in the exclusive perks which are offered to Watford's sponsors.