Soccer fans are tuning out broadcasts in favor of watchalongs: streaming parties where you hear what you want to hear and see everything except the game.
With the lights adjusted and the cameras rolling, the production team gives Joe Smith his cue. In five seconds, he will be broadcasting live to a couple thousand people. Mr. Smith’s mind, though, is elsewhere. “Slate is definitely the best way to build a roof,” he mutters to his co-host, Jay Mottershead, as the countdown hits three. “All these years on, they haven’t topped it.”
And with that, they are on air.