Smokers will be able to show their allegiance ahead of the clash in Milan by discarding their butts in special ash trays, as City Hall gets creative to tackle litter
There is surely no end to the Madrid City Council's ingenious marketing, as they found a way to both promote the Champions League final and reduce litter on the streets of the Spanish capital.
Atletico Madrid and Real Madrid go head-to-head on Saturday for the second time in three years to dispute Europe's most coveted club prize.
And ahead of the Milan clash, the city is getting in the spirit with a novel way to reduce cigarette waste.