On its first stop, PUMA's global 'We Are THE Arsenal' campaign' hit Mumbai where the passion for the Gunners can rival any city in the world.
‘Win, lose or tie, Arsenal till I die’ – Mumbai is Gunners mad. So fanatical is the support for Arsene Wenger’s men what one fan even wore a replica shirt to a wedding.
To celebrate the official launch of the new home shirt, PUMA has gone out to speak to Arsenal fanatics around the world to find out what the club means to them.
Four iconic cities feature in a 'We Are THE Arsenal' campaign that celebrates Gunners fans from across the globe.