Liverpool have announced a new club partnership that will see Western Union become the club's inaugural shirt sleeve sponsor.
The Reds' official site revealed that a multi-year deal had been struck with the American finance company to become the club's official money transfer partner and first-ever sponsor to be located on the Anfield-based side's sleeves.
Western Union - a corporation whose global reach will allow Liverpool fans to quickly transfer cash - will offer "fast and easy digital payments" to supporters of Jurgen Klopp's team, and will aid Liverpool in providing "transfer capabilities" across the world.