Denis Balibouse/Reuters
One of U.S. Soccer’s official sponsors has sided with the World Cup-winning United States women’s team in its fight with the federation for equal pay, urging its partner, the governing body for soccer in the United States, “to be on the right side of history.”
The sponsor, Procter & Gamble, declared its support for equal pay in a full-page advertisement in Sunday’s editions of The New York Times. It is the first of more than a dozen U.S. Soccer partners and sponsors to side so openly with the team in the equal pay fight, and its support could increase the pressure on federation officials.