The former Bundesliga man has scored just one goal in the Premier League so far and that is simply not good enough.
Although some of his general play has been impressive, he needs to get more goals for his side.
Speaking the media after the Arsenal game, Steve Bruce said: “Joelinton has got to learn and improve. He has to be in the box more often. We have to keep reminding him to get in the box and be more selfish. Strikers are judged on goals. He played well, led the line well but he’s got one goal all season in Premier League”.